Analytics

Analytics icon

Google Analytics is free, and on the surface it’s a simple tool. But it’s also exceptionally simple to get wrong. And if the data you are using is not good, then any decision you make could be flawed.

By contrast, a recent IDC report found that companies that implement great business analytics get an average ROI of 112% in five years.

So we see our job as ensuring you stop relying on over-simplified analytics and outdated last-click attribution, and give you greater insight into your customer buying journey, more confidence around marketing decisions and a more impressive ROI.

Our Analytics Process

Our analytics team brings together our planning, SEO and media consultants to plan, implement and support tracking and measurement activities.

  • We first audit your analytics set up to ensure it’s robust and provides as much (and as accurate) information as possible.
  • We help you to migrate to analytics and tagging solutions that will set you up for growth, put in place integrated measurement frameworks so that you can accurately forecast and assess business performance and make better investment decisions
  • Our approach to measuring and tracking performance has allowed ambitious brands to make large scale commercial decisions based on data about how their customers use their websites.

Our Analytics Services

  • Google Analytics Audit
    Too many brands base business and marketing decisions on ropey data. Our Google Analytics Audit will make sure that you have complete confidence in your data.
  • Google Tag Manager
    Take control of your website’s ability to track and evaluate performance and report KPI achievement with certainty using Google Tag Manager.
  • Real Time Dashboards
    Want reports that measure the right areas, provide insight and make sense to a broad range of stakeholders? We’ll work with you to build reporting that actually is used, and genuinely insightful.
  • Attribution
    Learn more about your customer journey, the role of each click and impression in your marketing mix and where you should be investing for the most impact with our attribution service.