Vicky Fletcher

Business Director
  • Vicky fletcher
  • What do you actually do at D3?

    Day to day I lead and manage accounts with excellent client servicing, media negotiation, strategy, and implementation, to deliver the best business outcomes for our clients. At D3 we are motivated to constantly learn, develop, and progress with the agency’s focus on training and innovation, so that is also a big part of life at D3.

    What makes you invaluable to D3?

    I have 15 years of experience in media, having managed strategy, planning, and buying across a vast variety of accounts, from banking to government, make-up to FMCG, technology to retail; across all media channels. I spent 4 years in London at a top global media agency working in a fast-paced trading team, which set me up with excellent negotiation, strategy and client servicing skills which have been invaluable in the New Zealand market. My background is in traditional media, so I like to think I have some expert advice to share with the team in this area. I have been recognised with industry awards for my work both in the UK and in New Zealand.

    What do you do to put your clients’ needs and results first?

    I always put myself in my clients' shoes and think about what I would expect from my agency - clarity, honesty, excellence, approachability, attentiveness, respect - and ensure that this is the level of service that I always provide. I have the confidence to challenge and the passion to learn; it's important to me that I really understand the dynamics, opportunities and challenges that are at play, to do the best job possible on my clients' behalf.

    What has been your biggest success since joining D3?

    Being able to balance my work at D3 with my three daughters at home, so when I’m at work I’m making the most of every minute to make sure I can fly out the door in time for Kindy pick up!

    What D3 value do you most align to?

    Commitment - as the sign above an old colleague's desk once said, ‘go hard or go home!’

    If you had a superpower what would it be?

    Flying - how amazing to see the world from above and be as free as a bird!