D3 | The Week in Media Ninth of August 2024

Google found guilty of anti-trust law

A federal judge found Monday that Google’s search business constitutes an illegal monopoly, a landmark ruling in the US as the administration seeks to clamp down on Big Tech. The decision has the potential to bring significant changes to the internet, with Google forced to release its iron grip on search and, shockingly, open up the search experience to allow for more players.

ThreeNews already facing an uphill battle

Stuff’s bold new launch - ThreeNews has been impressively executed, but the ratings paint a worrying picture. The first 15 days of ThreeNews reached 1,167,800 viewers 5+, up 4% for the same period last year, versus 1 News, down 3%. However, most recent data from TVNZ across the last five weekdays showed that Three earned 47,400 viewers aged 25-54, versus 147,900 for TVNZ. This implies that Stuff’s 6 pm product has dropped over a quarter of its 25-54 viewership in a matter of weeks. Where to from here? "It’s not full panic stations yet..." read the entire article by Duncan Greive, Founder of The Spin-off.

New Zealand Travel Behaviours

JCDecaux NZ released the 2024 iteration of their Airport Insights Study which surveyed 750 Kiwis on their travel behaviours. The key highlights are below:

Nearly half of those surveyed took multiple air travel trips during the 12 months, signalling a return to habitual air travel.
83% of air travel was for leisure, including visiting friends and family, sports, and tours, while 17% was for business.
51% of air travellers prefer to arrive at the airport well ahead of minimum times to enjoy the airport experience.
88% made a purchase at the airport, ranging from drinks to high-end boutique items.
63% of purchases are unplanned and spontaneous, indicating the holiday mindset starts at the airport.
One in five travellers enjoy an alcoholic beverage before their flight, with 72% purchasing coffee or soft drinks and 62% food.
73% of domestic travellers check in a bag compared to 96% of international travellers.

Co-operative Bank Campaign Launch

Earlier this week our client The Co-operative Bank launched Money Match Up, a content series that gets real life Kiwi couples talking about money - and discovering where their money views match up, and where they don’t. Hosted by comedian Sam Smith and produced in record time by our brilliant partners Warner Brothers Discovery.
Hit the link to watch the series on ThreeNow or YouTube.