Blog

As we near 2025, Google's dominance in search is being challenged by the rise of platforms like Amazon, TikTok, and AI-driven tools like ChatGPT. Amazon is capturing product search traffic, while TikTok is favoured by Gen Z for lifestyle content. AI assistants are reshaping search with direct answers, reducing reliance on traditional search engines. In response, Google has integrated AI with Project Gemini, though efforts to monetise it with ads have faced backlash. The search landscape is becoming more fragmented, requiring businesses to adopt multi-platform strategies to stay visible.

Balancing relevance between younger and older demographics is crucial for brands. By crafting adaptable strategies, using varied channels, and focusing on values like authenticity and community, brands can engage younger audiences without alienating their core customers. Success lies in maintaining a consistent brand voice while using creative, meaningful content across platforms.

Discover how Kiwi brands can achieve success by balancing brand and acquisition media in their digital marketing strategies. Learn from expert insights and practical tips to create a sustainable marketing approach that drives both long-term brand loyalty and short-term sales in New Zealand's unique market landscape.

Discover key insights from Kantar's "Blueprint for Brand Growth" report, which reveals how brands can achieve sustained growth by being meaningfully different to more consumers. Learn about the correlation between brand penetration and consumer attitudes, the importance of creative quality in advertising, and strategies for building brand predisposition. Additionally, explore YouTube's latest experiment with longer CTV ad breaks, designed to enhance viewer experience while providing more opportunities for advertisers. This newsletter covers essential tactics for brand growth and evolving trends in digital advertising.

Discover how Auckland's rapid suburban growth is reshaping marketing landscapes. This guide unveils key demographic shifts, pinpoints high-growth areas, and offers strategic insights for businesses aiming to capitalize on the city's evolving consumer base by 2030

In this week’s D3 Weekly Round-Up (16th August 2024), Google and Meta face scrutiny for a secretive deal targeting teens with Instagram ads on YouTube, violating Google’s policies. This has sparked calls for stricter online advertising regulations. Meanwhile, Peter Field’s whitepaper emphasises TV’s enduring effectiveness in advertising. Google also released a new core algorithm update to support small and independent sites. Lastly, the weekend promises exciting sports action with the Warriors and All Blacks in play. Enjoy the updates and stay informed!