Read the latest news and insights from the team at D3 – covering everything from innovative solutions to the most up-to-the-minute developments in the world of paid media.

  • D3acons 2024

    D3's annual event celebrated business updates, fun outdoor activities, and our unique awards. Highlights included clay bird shooting, a delicious lamb dinner, and recognising top performers like Rosa Macdonald and Briar Ulberg. Join us in celebrating our team's successes and vibrant culture!

    Read More

  • Scaling the Edge: Transformation in the Age of Disruption

    In the age of disruption, organisations must embrace digital transformation to remain competitive. By adopting a Zoom Out, Zoom In strategy, scaling the edge, and fostering a culture of learning and experimentation, companies can navigate the challenges of today and seize the opportunities of tomorrow. This approach involves envisioning the big opportunity that lies ahead, identifying key initiatives to progress towards that vision, and leveraging small, agile teams to drive rapid growth and transformation. Organisations that embrace change and continuously reinvent themselves will emerge as leaders in the digital age.

    Read More

  • Embracing the Culture Era: How Brands Can Thrive in the World of Subcultures

    Embrace the culture era and tap into the magic of subcultures to thrive in the new world of marketing. Prioritize community, co-creation, and entertainment to build loyal believers. Develop cultural intelligence, loosen brand guidelines, and create interactive content that resonates with your audience. The future of marketing lies in the margins, and brands must adapt to succeed.

    Read More

  • The Double-Edged Sword of Third-Party Cookie Degradation

    Explore the transformative impact of the demise of third-party cookies in digital advertising. Our comprehensive analysis delves into the heightened privacy and control for consumers, innovative growth opportunities for media agencies, and strategic content monetization for publishers. Understand the challenges and adaptive strategies in a post-cookie landscape dominated by tech giants like Google and Apple. Discover how the digital ecosystem is reshaping to prioritize user privacy, with insights on evolving consumer preferences, emerging technologies, and collaborative approaches. Stay informed about the future of digital advertising in this pivotal era of change.

    Read More

  • AI is so last year. Let's talk about quantum!

    Discover how quantum computing is poised to revolutionize the media and marketing industry in this insightful blog by Alex from D3. Explore the transformative potential of quantum computing beyond AI's advancements, from hyper-personalization and nuanced data analysis to enhanced security and real-time decision-making. Learn how this cutting-edge technology will shape the future of consumer insights, content creation, and marketing strategies, offering a glimpse into a world of unprecedented data processing and predictive capabilities. Stay informed and prepared for the quantum leap in media and marketing.

    Read More

  • Media Awards? No thanks...

    Discover D3's unique approach in the advertising world, focusing on client growth and team development over industry awards. Emphasizing tangible results and real-world effectiveness, D3 invests in understanding clients' businesses and fostering team unity, rather than pursuing accolades. This philosophy sets D3 apart, highlighting their dedication to authenticity, impact, and genuine progress in an industry often distracted by the glamour of awards

    Read More