Blog

The search landscape is changing. Our 2026 guide to SEO in NZ covers AI's impact, intent clusters, and the new strategies for Kiwi marketers to win online.

D3's 2025 D3acons Awards celebrate team members who embody our core values of Innovation, Excellence, Commitment, Collaboration, Authenticity, and Fun. Meet this year's winners and discover why New Zealand's leading independent media agency focuses on people over industry accolades.

D3 on Google Marketing Live 2025: What AI Max, PMax and Demand Gen mean for media strategy, creativity, and performance.

Many organisations in New Zealand are experiencing the "performance plateau," where digital performance marketing, once highly effective, is now delivering diminishing returns. The key to overcoming this stagnation is a balanced strategy—combining brand-building efforts with performance marketing to drive both short-term sales and long-term growth. At D3, we advocate for a data-informed approach that moves beyond last-click attribution, incorporating traditional media and sophisticated measurement frameworks to create sustainable brand success.

Alex Radford reflects on D3's growth, challenges in NZ media, and the future of independent agencies in this NZ Herald interview.

By partnering with D3 and leveraging XPON’s Wondaris platform, UP Education saw impressive results: a 64% increase in online leads, a 28% reduction in Cost Per Lead, and a 24% rise in Click-Through Rate. This transformation enabled UP Education to deliver highly personalised ads, optimise audience targeting, and enhance campaign attribution—dramatically improving marketing efficiency across its network of schools.