Blog
Read the latest news and insights from the team at D3 – covering everything from innovative solutions to the most up-to-the-minute developments in the world of paid media.
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Beyond the Awards: Why We're Making Our Media Strategy the Message
Discover how D3 is rethinking agency marketing with its 'By Example' campaign, a live demonstration of data-driven media strategy in action.
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The New Creative Engine: How Generative AI is Transforming Marketing
Discover how generative AI is transforming marketing. Learn to automate content creation and enhance creativity while maintaining brand voice.
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Search Engine Optimisation in NZ - Guide for 2026
The search landscape is changing. Our 2026 guide to SEO in NZ covers AI's impact, intent clusters, and the new strategies for Kiwi marketers to win online.
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The D3acons Awards 2025 - Celebrating D3's Values Champions
D3's 2025 D3acons Awards celebrate team members who embody our core values of Innovation, Excellence, Commitment, Collaboration, Authenticity, and Fun. Meet this year's winners and discover why New Zealand's leading independent media agency focuses on people over industry accolades.
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Breaking the Mould. What Google’s AI-Powered Future Means for Media Strategy
D3 on Google Marketing Live 2025: What AI Max, PMax and Demand Gen mean for media strategy, creativity, and performance.
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Breaking Free from the Performance Plateau
Many organisations in New Zealand are experiencing the "performance plateau," where digital performance marketing, once highly effective, is now delivering diminishing returns. The key to overcoming this stagnation is a balanced strategy—combining brand-building efforts with performance marketing to drive both short-term sales and long-term growth. At D3, we advocate for a data-informed approach that moves beyond last-click attribution, incorporating traditional media and sophisticated measurement frameworks to create sustainable brand success.
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