Results
Money Match Up - Let's Talk Money!The Co-operative Bank wanted to engage 25-44-year-old, community-minded Kiwis by reinforcing the “Bank Better NZ” platform through “Money Match-up,” a light-hearted series on ThreeNow. Featuring couples discussing finances with a comedic host in a therapist-style setting, the show sparks conversation on money, enhancing financial literacy. With content extensions across social media and OOH, early results show strong engagement, as highlighted in the Co-op Monthly Report.
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82% Peak Ratio |
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82% Peak Ratio |
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40% Increase in Leads Year on Year |
Balancing Awareness and ConsiderationMetlifecare's marketing campaign, featuring NZ media personality Kerre Woodham, successfully boosted brand awareness and lead generation. Through engaging video content, sponsored stories, and practical guides, the campaign achieved high click-through rates and extended page view times, effectively highlighting Metlifecare's diverse retirement living options in a crowded market.
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40% Increase in Leads Year on Year |
D3 Path ViperOur hyper-targeted campaign for ZIWI at the Disney Pet Expo exemplified precision marketing at its finest. Overcoming strict venue limitations, we deployed a network of strategic 500-meter geo-fences around key locations, from the airport to the resort and popular nightspots. This innovative approach enabled us to deliver targeted content via digital out-of-home displays, rideshare ads, and mobile platforms.
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30+ Leads in Two Days! |
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30+ Leads in Two Days! |
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61% Average Position for Target Keyword (YoY) |
Getting Milford in the rankings!SEO is not always cut and dry. In this example D3 had to build complex data models to get to the right strategy...
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61% Average Position for Target Keyword (YoY) |
Co-op's Cheeky Profit-Sharing CoupTargeting articles through about major banks' profit announcements on leading news sites NZ Herald and Stuff, Co-op Bank used contextual advertising to showcase its customer-centric model. The campaign, which ran for two weeks, delivered over 1 million impressions with a 0.5% click-through rate. It emphasized Co-op's recent $2.5 million customer rebate and #BankBetter message, effectively differentiating from profit-focused competitors.
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1m Impressions |
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1m Impressions |
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↑93%
Increase in Brand Awareness
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"Be Big Small"D3 took insight to execution in only 20 days to adapt to a market warped by COVID-19 in real-time. The result was The Co-Operative Bank's best ever performing campaign.
↑93%
Increase in Brand Awareness
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Best practice SEO Audit NZAuditing one site is hard enough. Auditing nine creates a few problems, but heaps of opportunity!
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18% Average Increase in Sessions |
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18% Average Increase in Sessions |
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40% over target |
Black FridayECOYA only goes on sale once a year. For one day: Black Friday. D3's role was to ensure that not just Black Friday was a massive success across both Australia and New Zealand, which was challenging with much of the two countries still in lock down.
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40% over target |
SEO Site MigrationA best-in-class example of how to migrate a website from one platform to another whilst not only improving SEO visibility but also improving lead generation and ROI.
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17% Increase in sessions (YoY) |
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17% Increase in sessions (YoY) |
