Blog

Discover key insights from Kantar's "Blueprint for Brand Growth" report, which reveals how brands can achieve sustained growth by being meaningfully different to more consumers. Learn about the correlation between brand penetration and consumer attitudes, the importance of creative quality in advertising, and strategies for building brand predisposition. Additionally, explore YouTube's latest experiment with longer CTV ad breaks, designed to enhance viewer experience while providing more opportunities for advertisers. This newsletter covers essential tactics for brand growth and evolving trends in digital advertising.

Discover how Auckland's rapid suburban growth is reshaping marketing landscapes. This guide unveils key demographic shifts, pinpoints high-growth areas, and offers strategic insights for businesses aiming to capitalize on the city's evolving consumer base by 2030

In this week’s D3 Weekly Round-Up (16th August 2024), Google and Meta face scrutiny for a secretive deal targeting teens with Instagram ads on YouTube, violating Google’s policies. This has sparked calls for stricter online advertising regulations. Meanwhile, Peter Field’s whitepaper emphasises TV’s enduring effectiveness in advertising. Google also released a new core algorithm update to support small and independent sites. Lastly, the weekend promises exciting sports action with the Warriors and All Blacks in play. Enjoy the updates and stay informed!

Discover the top 10 social media trends shaping New Zealand's digital landscape in 2024. This article explores how brands can leverage emerging technologies and user behaviours. Stay ahead of the curve and optimise your social media strategy for maximum impact in the ever-changing digital world.

Google’s Search Dominance Under Threat: What You Need to Know

The era of Google’s unrivalled search supremacy is facing a seismic shift. Once celebrated for its pristine search results, Google is now contending with significant challenges including Quality Decline, Legal Challenges, and AI Competition
As Google grapples with these issues, the future of search is poised for transformation. Stay tuned for how these developments could reshape the digital landscape.

The Week in Media. 9th of August 2024

A US federal judge has ruled Google’s search business an illegal monopoly, potentially reshaping the search industry. Meanwhile, Stuff’s ThreeNews sees a viewer drop among the 25-54 age group despite overall growth. JCDecaux NZ’s study shows a strong return to air travel with high levels of spontaneous airport spending. The Co-operative Bank's new series, "Money Match Up," hosted by Sam Smith, explores Kiwi couples' financial views and is available on ThreeNow and YouTube.