Blog

In this week’s D3 Weekly Round-Up (16th August 2024), Google and Meta face scrutiny for a secretive deal targeting teens with Instagram ads on YouTube, violating Google’s policies. This has sparked calls for stricter online advertising regulations. Meanwhile, Peter Field’s whitepaper emphasises TV’s enduring effectiveness in advertising. Google also released a new core algorithm update to support small and independent sites. Lastly, the weekend promises exciting sports action with the Warriors and All Blacks in play. Enjoy the updates and stay informed!

Discover the top 10 social media trends shaping New Zealand's digital landscape in 2024. This article explores how brands can leverage emerging technologies and user behaviours. Stay ahead of the curve and optimise your social media strategy for maximum impact in the ever-changing digital world.

Google’s Search Dominance Under Threat: What You Need to Know

The era of Google’s unrivalled search supremacy is facing a seismic shift. Once celebrated for its pristine search results, Google is now contending with significant challenges including Quality Decline, Legal Challenges, and AI Competition
As Google grapples with these issues, the future of search is poised for transformation. Stay tuned for how these developments could reshape the digital landscape.

The Week in Media. 9th of August 2024

A US federal judge has ruled Google’s search business an illegal monopoly, potentially reshaping the search industry. Meanwhile, Stuff’s ThreeNews sees a viewer drop among the 25-54 age group despite overall growth. JCDecaux NZ’s study shows a strong return to air travel with high levels of spontaneous airport spending. The Co-operative Bank's new series, "Money Match Up," hosted by Sam Smith, explores Kiwi couples' financial views and is available on ThreeNow and YouTube.

Google's recent decision to allow Chrome users to opt in or out of third-party cookies has significant implications for digital advertisers. This post explains the role of cookies in digital marketing, outlines the changing privacy landscape, and offers guidance on maintaining advertising performance in this new era. Learn about privacy-preserving measurement features and strategies to adapt to a cookie-less future. Discover how D3 approaches these challenges to deliver effective, privacy-compliant campaigns for clients.

D3's annual event celebrated business updates, fun outdoor activities, and our unique awards. Highlights included clay bird shooting, a delicious lamb dinner, and recognising top performers like Rosa Macdonald and Briar Ulberg. Join us in celebrating our team's successes and vibrant culture!