Blog

Read the latest news and insights from the team at D3 – covering everything from innovative solutions to the most up-to-the-minute developments in the world of paid media.

  • Google Search: From Pinnacle to Peril as AI Takes the Stage

    Google’s Search Dominance Under Threat: What You Need to Know

    The era of Google’s unrivalled search supremacy is facing a seismic shift. Once celebrated for its pristine search results, Google is now contending with significant challenges including Quality Decline, Legal Challenges, and AI Competition
    As Google grapples with these issues, the future of search is poised for transformation. Stay tuned for how these developments could reshape the digital landscape.

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  • D3 | The Week in Media Ninth of August 2024

    The Week in Media. 9th of August 2024

    A US federal judge has ruled Google’s search business an illegal monopoly, potentially reshaping the search industry. Meanwhile, Stuff’s ThreeNews sees a viewer drop among the 25-54 age group despite overall growth. JCDecaux NZ’s study shows a strong return to air travel with high levels of spontaneous airport spending. The Co-operative Bank's new series, "Money Match Up," hosted by Sam Smith, explores Kiwi couples' financial views and is available on ThreeNow and YouTube.

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  • Google's Cookie Conundrum: What Advertisers Need to Know

    Google's recent decision to allow Chrome users to opt in or out of third-party cookies has significant implications for digital advertisers. This post explains the role of cookies in digital marketing, outlines the changing privacy landscape, and offers guidance on maintaining advertising performance in this new era. Learn about privacy-preserving measurement features and strategies to adapt to a cookie-less future. Discover how D3 approaches these challenges to deliver effective, privacy-compliant campaigns for clients.

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  • D3acons 2024

    D3's annual event celebrated business updates, fun outdoor activities, and our unique awards. Highlights included clay bird shooting, a delicious lamb dinner, and recognising top performers like Rosa Macdonald and Briar Ulberg. Join us in celebrating our team's successes and vibrant culture!

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  • Scaling the Edge: Transformation in the Age of Disruption

    In the age of disruption, organisations must embrace digital transformation to remain competitive. By adopting a Zoom Out, Zoom In strategy, scaling the edge, and fostering a culture of learning and experimentation, companies can navigate the challenges of today and seize the opportunities of tomorrow. This approach involves envisioning the big opportunity that lies ahead, identifying key initiatives to progress towards that vision, and leveraging small, agile teams to drive rapid growth and transformation. Organisations that embrace change and continuously reinvent themselves will emerge as leaders in the digital age.

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  • Embracing the Culture Era: How Brands Can Thrive in the World of Subcultures

    Embrace the culture era and tap into the magic of subcultures to thrive in the new world of marketing. Prioritize community, co-creation, and entertainment to build loyal believers. Develop cultural intelligence, loosen brand guidelines, and create interactive content that resonates with your audience. The future of marketing lies in the margins, and brands must adapt to succeed.

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