Blog

Google's recent decision to allow Chrome users to opt in or out of third-party cookies has significant implications for digital advertisers. This post explains the role of cookies in digital marketing, outlines the changing privacy landscape, and offers guidance on maintaining advertising performance in this new era. Learn about privacy-preserving measurement features and strategies to adapt to a cookie-less future. Discover how D3 approaches these challenges to deliver effective, privacy-compliant campaigns for clients.

D3's annual event celebrated business updates, fun outdoor activities, and our unique awards. Highlights included clay bird shooting, a delicious lamb dinner, and recognising top performers like Rosa Macdonald and Briar Ulberg. Join us in celebrating our team's successes and vibrant culture!

In the age of disruption, organisations must embrace digital transformation to remain competitive. By adopting a Zoom Out, Zoom In strategy, scaling the edge, and fostering a culture of learning and experimentation, companies can navigate the challenges of today and seize the opportunities of tomorrow. This approach involves envisioning the big opportunity that lies ahead, identifying key initiatives to progress towards that vision, and leveraging small, agile teams to drive rapid growth and transformation. Organisations that embrace change and continuously reinvent themselves will emerge as leaders in the digital age.

Embrace the culture era and tap into the magic of subcultures to thrive in the new world of marketing. Prioritize community, co-creation, and entertainment to build loyal believers. Develop cultural intelligence, loosen brand guidelines, and create interactive content that resonates with your audience. The future of marketing lies in the margins, and brands must adapt to succeed.

Explore the transformative impact of the demise of third-party cookies in digital advertising. Our comprehensive analysis delves into the heightened privacy and control for consumers, innovative growth opportunities for media agencies, and strategic content monetization for publishers. Understand the challenges and adaptive strategies in a post-cookie landscape dominated by tech giants like Google and Apple. Discover how the digital ecosystem is reshaping to prioritize user privacy, with insights on evolving consumer preferences, emerging technologies, and collaborative approaches. Stay informed about the future of digital advertising in this pivotal era of change.

Discover how quantum computing is poised to revolutionize the media and marketing industry in this insightful blog by Alex from D3. Explore the transformative potential of quantum computing beyond AI's advancements, from hyper-personalization and nuanced data analysis to enhanced security and real-time decision-making. Learn how this cutting-edge technology will shape the future of consumer insights, content creation, and marketing strategies, offering a glimpse into a world of unprecedented data processing and predictive capabilities. Stay informed and prepared for the quantum leap in media and marketing.