ZIWI.
40% Sales Uplift. Zero Media Wastage.
Ziwi
THE BRIEF
ZIWI had never run above-the-line. They needed proof that media investment drives retail sales — not just awareness. In the US, they needed to punch above their weight at industry conferences.
WHAT WE DID
- Mapped every stockist. Used location data to identify peak traffic patterns at each store, then deployed DOOH within a 1km radius during peak shopping windows only
- Built in measurement. A control group of unexposed stores provided clean, causal proof of media impact
- Owned the buyer journey (US). Mapped conference attendee pathways from airport to hotel to venue and dominated every digital touchpoint using programmatic DOOH and social
"We finally had proof that media drives sales — not just awareness."
THE IMPACT
- 40% sales uplift in targeted stores vs control group — clear causal proof
- Zero wastage through precision timing and location targeting
- 70% conference performance uplift in the US with buyers arriving pre-primed
- Foundational strategy now core to ZIWI’s media approach across ANZ and US markets
Results
40% Sales uplift in targeted stores