Paid Media

Paid media icon

We aim to make the greatest possible impact across your entire business with your media budgets. We are completely channel agnostic, rather focusing on your business objectives and target audiences to create a media plan that is bespoke to your business.

We believe in trying to outsmart the competition, not just out-spending them. Our unique and effective approach has generated significant success for our clients over the years including My Food Bag, UP Education and The Co-operative Bank.

Our Process

  • We analyse first and third-party data to find existing customers and new prospects, understand how and where they spend time online, and how best to engage and target them throughout the customer journey across multiple channels/platforms.
  • We use this insight to make the most of our technical and creative capabilities and processes to develop, optimise and test campaigns.
  • We put in place integrated measurement frameworks to make sure that no single channel is optimised or measured in isolation, so that we can be certain that media investments drive incremental sales that boost the bottom line.
  • We enter into transparent commercial arrangements matched to ambition, including models that reflect shared risk and reward.
  • Our media team combines channel specialists, data analysts and creative specialists, to deliver an integrated approach to media.

Our Media Services

  • Paid Search
    We can help you keep ahead of the competition by testing and learning in this rapidly evolving channel. Google has designated us as a Partner agency, and with some of the most experienced search practitioners in New Zealand we have developed best practices to ensure our clients have a competitive edge.
  • Paid Social
    Our team will make sure that you take advantage of the versatile social channels that play an ever-growing role in people’s everyday lives. Whether the goal is to deliver direct sales, drive awareness, or promote an event or business location, we use platforms such as Facebook, Instagram, TikTok and Pinterest to reach your customers and prospects in the places they spend their time online.
  • Programmatic Media
    With an increasingly fragmented media landscape, it’s getting harder than ever to target the right person at the right time with the right message. Our team will help you navigate the complex programmatic ecosystem across Display, Video, Native and Digital Out of Home (DOOH). And with D3 being founded by Richard Thompson, who helped develop the programmatic offering KPEX, and Alex Radford who set up programmatic businesses for Publicis and Dentsu, you’re in safe hands!
  • Shopping
    If you’re an ambitious retailer, you know that getting shopping implementation right is vital to your media strategy. We have developed processes and tools that help our clients by providing end-to-end management from feed creation, campaign set-up and product optimisation.
  • Remarketing
    We can help you ‘close the loop’ by re-targeting throughout the customer journey, and across multiple channels/platforms, to drive strong, incremental gains.
  • Traditional Media
    With long and productive relationships with TVNZ, MediaWorks, Discovery NZ, NZME and Stuff as well as the OOH businesses we can provide independent advice on when to use TV, Radio, OOH and others to deliver your business objectives.