Metlifecare.
The 3km Insight That Changed Everything

Posted 3 January 2024 in Case Studies

Metlifecare Hyper Local

THE BRIEF

Metlifecare needed to market 30+ villages with locally relevant messaging on a budget dwarfed by larger competitors. Broad regional campaigns were wasting spend on audiences who’d never move.

WHAT WE DID

D3’s proprietary research revealed 70% of residents originate from within 3km of each village — people choose to stay in their community
in tight proximity to every village and locked in long-term agreements for cost efficiency and competitive exclusivity
with location-based targeting to capture intent within each hyper-local catchment

"One insight changed everything — and the numbers proved it."

THE IMPACT

19% increase in lead volume across the village network
63% reduction in cost per lead as the strategy proved its efficiency
Scaled from 27 to 43 villages with the model growing as results compounded
Permanent marketing infrastructure replacing campaign-based activity with always-on local presence

Results

143 Hyper-local OOH placements mapped

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Balancing Awareness and Consideration

Metlifecare faced the challenge of maintaining strong brand awareness while improving consideration to generate higher quality leads and support long-term sales success.