Media Audits

Media Audits

Media audits provide an independent, data-led view of how your media investment is performing — identifying inefficiencies, missed opportunities, and areas for improvement.

At D3, our audits are designed to go beyond surface-level analysis. We focus on understanding whether your media is truly delivering against business objectives, and where performance can be improved through better strategy, structure, or execution.

The Role of Media Audits

In an increasingly complex media landscape, it is easy for inefficiencies to build over time. Campaign structures become outdated, channel mixes drift from optimal, and platform automation can mask underperformance.

Media audits play a critical role in:

• Validating whether the current investment is aligned with business goals
• Identifying inefficiencies in channel mix and budget allocation
• Assessing platform performance and optimisation approaches
• Ensuring transparency and accountability across partners and platforms

Our Approach

We take a structured, evidence-based approach to auditing media activity, combining quantitative analysis with strategic evaluation.

Our process typically includes:

• Understanding what success looks like and how media is expected to contribute.
• Assessing how the budget is distributed across channels and whether this aligns with best practice and opportunity.
• Detailed reviews of key platforms such as Google Ads, including campaign structure, bidding strategies, targeting, and optimisation techniques.
• Evaluating key metrics such as CPA, ROAS, reach, frequency, and conversion rates to identify areas of underperformance.
• Assessing the accuracy and robustness of tracking, attribution, and reporting frameworks.
• Comparing current activity against industry best practice and identifying gaps.

Our Services

Channel Mix Audits

Reviewing how media investment is allocated across channels, identifying opportunities to rebalance for improved performance and efficiency.

Google Ads and Paid Search Audits

In-depth audits of search accounts, including structure, keyword strategy, bidding, data signals, and use of automation to ensure alignment with modern best practices.

Cross-Channel Performance Audits

Evaluating how different channels are working together, identifying duplication, inefficiencies, and missed synergies.

Account Structure and Setup Reviews

Assessing campaign and account design to ensure it supports effective optimisation and platform learning.

Tracking and Attribution Audits

Reviewing conversion tracking, tagging, and attribution models to ensure decisions are based on accurate data.

Financial and Efficiency Audits

Identifying wasted spend, hidden inefficiencies, and opportunities to improve return on investment.

Best Practice in Modern Media Auditing

Best-in-class media audits go beyond identifying issues — they provide clear, actionable recommendations grounded in how platforms and channels operate today.

Key principles include:

• Understanding whether media is driving true business impact, not just platform-reported performance.
• Evaluating whether accounts are structured to take advantage of automation, AI, and modern optimisation approaches.
• Avoiding siloed analysis and assessing how all channels contribute to overall performance.
• Delivering clear, prioritised recommendations that can be implemented quickly.

Outcomes

Our media audits are designed to deliver immediate and long-term value:

• Identification of inefficiencies and wasted spend
• Clear opportunities to improve performance and ROI
• Greater transparency and accountability across media activity
• A roadmap for optimisation and future strategy
• Increased confidence in how your media investment is being managed