Alex Radford

With more than 25 years of experience across the UK, global, Australian, and New Zealand markets, Alex has been at the forefront of digital, search, programmatic, and data-led media. He has consistently focused on how technology and data can be used to drive better decisions — not just more activity.

Since launching D3 in 2018, Alex has helped grow the business from a two-person start-up into a team of more than twenty-five specialists across media strategy, planning and buying, performance, SEO, and analytics. Under his leadership, D3 has built a reputation for clarity, accountability, and delivering measurable business outcomes.

Alex is also Chair of Independent Media Agencies New Zealand (IMANZ), where he advocates for a stronger, more transparent media industry. His focus is on elevating the role of independent agencies, improving standards, and ensuring New Zealand businesses have access to world-class strategic thinking.

Originally from the UK, Alex holds a Bachelor's in French & Political Science and has been based in Auckland since 2007.

Outside of work, Alex enjoys travelling, hiking, and discovering great restaurants. He is also a keen collector of watches and has a strong appreciation for design — something reflected in D3’s City Works Depot office.

He is currently focused on building the next phase of D3: a more innovative, data-led, and AI-enabled media agency designed for how modern marketing actually works.