Lani is a highly experienced media leader with nearly two decades of experience across Australia, Asia-Pacific, and New Zealand. As General Manager at D3, she is responsible for driving operational excellence, strengthening internal processes, and ensuring the agency consistently delivers strong commercial outcomes for clients.
Lani brings deep expertise in digital media and transformation, having spent over ten years in senior leadership roles across the region. Her career includes positions at leading global agencies such as Kinesso (IPG), Merkle (Dentsu), and Omnicom Media Group, alongside time on the publisher side — giving her a well-rounded perspective across the media ecosystem. (M+AD!)
After four years in Singapore in regional leadership roles, Lani returned to New Zealand, where she most recently served as Director of Media at krunch.co. Her experience spans both strategic leadership and hands-on execution, with a strong focus on data-driven marketing, operational efficiency, and delivering measurable impact.
At D3, Lani plays a pivotal role in shaping the agency’s next phase of growth — building scalable systems, enhancing team performance, and ensuring the business continues to deliver innovative, high-quality work for its clients. Known for her clarity, commercial focus, and ability to bring structure to complexity, she is instrumental in translating D3’s capabilities into meaningful results.
