Our Analytics Process
Our analytics team brings together our planning, SEO, and media consultants to plan, implement and support tracking and measurement activities.
- Audit & Assessment: We evaluate your current analytics setup, identifying gaps and opportunities for improvement.
- Strategy Development: We create a comprehensive analytics strategy aligned with your business objectives and KPIs.
- Implementation & Configuration: Our experts set up and configure your analytics tools to capture accurate, relevant data.
- Data Quality Assurance: We implement rigorous testing and validation processes to ensure data integrity.
- Analysis & Insights: We transform raw data into actionable insights to drive decision-making and optimisation.
Our Analytics Services
- Google Analytics 4 (GA4) Migration & Setup
We guide you through the transition to GA4, configuring it to capture meaningful data and leverage its advanced capabilities. - Google Tag Manager (GTM) Implementation
We streamline your tag management process, improving site performance and data collection flexibility. - Custom Data Layer Development
We create robust data layers to enhance tracking capabilities and enable more sophisticated analysis. - Enhanced E-commerce Tracking
We implement advanced e-commerce tracking to provide deeper insights into customer behaviour and purchase patterns. - Cross-platform Tracking Solutions
We develop cohesive tracking strategies across websites, apps, and other digital platforms for a holistic view of user interactions. - Custom Event Tracking & Goal Setup
We configure bespoke event tracking and conversion goals tailored to your specific business objectives. - Analytics Training & Support
We provide comprehensive training and ongoing support to empower your team to leverage analytics effectively.
